WHERE DO ALL THE SALES LEAD GO ?
The SalesActivityManager knows
-From all the leads you received last month, how many resulted in sales?
-How many never had a chance because they were allowed to go stale?
-How many were lost, misplaced or even called?
-How many are in “limbo right now? Will they get followed-up properly?
-How many people who’ve asked to be called back this week were in fact called back this week?
-How many will never get called back?
HOW GOOD IS YOUR ‘TOP’ SALESPERSON?
The SalesActivityManager has all the answers
-You’re “top guy” may have sold the most last month, but what was his closing ratio?
-How many leads did he “burn” along the way?
-How good is he at closing leads that have to be called back a few times?
-are some of your salespeople just “giving it away”
-why are some of your salespeople just not selling?
The SalesActivityManager knows. . .and it could tell you..
IS YOUR ADVERTISING PAYING OFF?
-Out of all the advertising you do, which advertisers are giving you the best return on investment (ROI) ? What is your sales-to-cost ratio for every form of advertising ?
-Which advertising works best in certain areas ?
-What forms of advertising are best for your products?
-What is your cost per lead, cost per sale, average sale?
-Shouldn’t you know this before you renew some of your advertising?
The SalesActivityManager knows. and it is eager to help you!
HOW PRECISE IS YOUR INFORMATION?
- Do you know precisely why you are failing to sell certain products?
-Price is too high?
-Limited Selection ?
-Your competitors sweeping sales out from under you?
-Do you know exactly which products are selling best bin certain markets How they compare this year to their sales for last year?
-The SalesActivityManager knows and it could be working for YOU !
HOW IN TOUCH ARE YOU WITH YOUR LEADS
-Can you send a letter to all your previous customers offering them a new product, a coupon, a reduction?
-Can you ask them to renew service with you? Can you produce personalized letters and labels? Do it for any
-Category or range of customers? Do hundreds a day?
-Can you produce a complete list of leads who did not buy your product because they deemed it too expensive?
-Can you offer them a better price? Convert a dead lead into a sale?
Many of the sales professional’s skills are organization and the ability to act quickly and decisively. Under ideal circumstances, successful salespeople know their market, follow up leads in a timely fashion, compile statistics on a variety of factors, generate and study reports, and maintain close and ongoing communications with various people in the sales and other departments. In a real working environment, this ideal is nearly impossible to maintain.
Lack of organization or information overload does not always permit effective action, and information gets lost or the window of opportunity to make a sale is closed. There is only so much information that even the most determined individual can structure and assimilate in a timely fashion. The remaining information gets lost or remains in limbo.
Sales leads do not get followed up on time and age beyond sale ability. Compiling statistics requires sifting through large amounts of paperwork and counting occurrences of particular data. When new types of data are sought, this time-consuming process must be repeated.
Since sales departments are usually denied the luxury of time that a thorough statistical analysis would require, they work with only the most vital statistical data. Salesperson’s performance figures, territorial breakdowns, advertising cost analyses are all necessary and time-consuming requirements of a knowledgeable sales professional are not always fully available when they are needed. The sales manager divides his time between compiling data about sales and actually selling. Both of these activities are necessary, and each takes time away from the other.
If only the sales professional could be left to sell, and the task of compiling thorough and reliable statistics, sales agendas, reports, and follow-up schedules were left to some other means!
If only, say, a program could provide him with this information! Well, a program can generate this invaluable information, provided that a program instructs it on how this is to be accomplished.
The SalesActivityManager is the program that does just that.